How to Create a Big Time Site Promotion Plan?

Before I begin telling you how to generate melt down server kind of traffic, there’s something you need to know. That something is “Big time mistake” that even most top rated internet marketers make. The thing is, you might not see this as a mistake because almost everyone is doing this. In fact this has become the trend in the industry.

I know what I’ve just written comes off as an arrogant know it all type. But bear with me for a moment as I am going to tell you about 2 ways you can build melt down traffic first. One is free (Somewhat) and other is paid.

1. Somewhere Free resource to get loads of traffic – Joint Venture – If you’ve asked me on point blank in front of gun to give you the best traffic secret. I would say it’s “Joint Venture”. Why? Because the people who are being referred to you are already hot, excited and have an existing relationship with the marketer.

They make it look like it’s difficult to do good joint ventures. But it’s not. All you have to do is remember how you can help the JV partner. Again remember “The more doors you knock, the more doors will open”. You have to approach quite a few people to get a good joint venture going.

2. Paid resource for traffic – Now I am not thinking about Google AdWords or any other pay per click system or even CPA leads etc. Nope, From what I am going to suggest, is far more potent method that the above two.

It’s called offline marketing. Yes, You heard it right… You have to market offline. A simple direct response add to generate leads works far better offline that you’d imagine. One of my client was getting 80-100 paid subscribers to his product every month. I told him to take a leap of faith and jump into offline marketing.

And he did it… Do you want to know what was his result in first 3 months?

Total of 45,000+ paid subscribers before his add started losing power. Next advertisement brought 10,000+ paid subscriber in 10 days. Not only he was able to build a subscriber base of paid customer but also number of free leads using direct response ad.

Now after I shared the top 2 tactics, lets talk about the mistake. Most marketers are spreading themselves too thin when trying to market. Yes, they are trying PPC, CPA, article marketing, jvs,blogging, classifieds, yahoo answers and what not. The best way to go about is to stick with a single method and then expand from there.

Confused About Internet Marketing?

On the odd occasion, when I go to a party, some people ask me, “What do I do for a living?” And this question sometimes makes me cringe.

“Why does it make me cringe?”

Well, I do not like to see other people’s reaction when I tell them the answer. That is because the answer is, “I am an Internet Marketer.”

Now maybe, I should really change the type of people I hang around with. Or, maybe I need to change my profession. But most likely what I need to do is to better explain what it is I do.

So, what is Internet Marketing?

Well, to explain what Internet Marketing is, I have to tell you what a Market is. A Market is a place where goods and services exchange hands according to the laws of supply and demand. The laws of supply and demand dictate that if there is a need for any given good or service, someone will step in and fill that demand with the supply thereof. Now that seems all very well and nice, but in this day and age Internet Marketing gets blamed for a lot of the bad and evil things that is going on in this world. For example, it is a perennial ethos. The consumer is responsible for the degradation of our environment and the planet as a whole. And to be quite honest, I think that this is probably a pretty accurate characterization of the status quo. But, is it possible that there is both good and bad or good and evil Internet Marketing out there? In other words, is it possible that as it is with all other things, power can be used for both Good and power can be used for Bad and power can be used for evil? Well, to answer that question, I pretty will have to answer, “What is Internet Marketing“.

Simply put, if Internet Marketing is nothing more than a situation where goods and services exchange hands according to the laws of supply and demand, then Internet Marketing is the act of bringing things to the Internet Marketplace.

Now, if the laws of supply and demand are right, and I like to think that they are, then if you bring something to Internet Marketing, it is because there is already a demand for it. If there is not a demand for it, then what you are doing is pretty much in violation of the laws of supply and demand, of basic Internet Marketing Principles.

However, it would not quite be fair to say that Internet Marketing is simply bringing something to Internet Marketing. In other words, basically, if you are thirsty and I sell you a glass of lemonade, that would make me a Marketer, but it does not. “So, what does an Internet Marketer do?”

Well, simply put, an Internet Marketer stimulates demand in the marketplace. Now, there are those out there who like to postulate that what brought on The Great Depression was an over abundance of supply and not enough demand. (By definition postulate means that is not proved or demonstrated but considered to be either self-evident, or subject to necessary decision. Therefore, its truth is taken for granted, and serves as a starting point for deducing and inferring other theory dependent truths.)

One of the greatest lessons we learned from The Great Depression was that marketing, in general, is pretty much a necessary component of a prosperous economy. Or that Marketing is a necessary component of a growth economy. Because when the economy stops growing, it crashes. It is kind of like a bird that way. If the bird wants to stay up, the bird has to keep flapping it’s wings. But back to my initial problem, what about stimulating demand?

Well, there are two ways you can go about doing this:

01. The first way is to recognize something that people might want but have never had, and develop it. This is the Product Development approach to Internet Marketing. For example, during the Ice Age, the man who invented fire might be characterized as a Marketer.

02. The second way to stimulate demand is that what fuels the growth economy as a whole. Simply put, you think up some type of product or service that you enjoy doing or think is cool and would like to make some extra money providing it to others and then you can convince people that they need it too.

Now it is this type of marketing that probably gets Internet Marketers as a whole, a bad reputation. And if you think about it, that kind of marketing makes sense, because the entire growth economy is built around superfluous goods and services. And is that in producing all these superfluous goods and services that will destroy the environment and the planet as a whole.

But does that mean that all marketing is bad? Well, of course it does not.

The fact of the matter is the full range of all activities in human society are not either Good, Bad or Evil as a rule. It just so happens that the tragedy of the excellencies of human existence is that a vast majority of our actions tend to be cast in an evil manner.

By evil, I mean they do bad things and make people kind of scared. What I am getting at is that marketing as a rule is not Bad or Evil. It is just powerful. And power corrupts. Just like absolute power corrupts absolutely. But enough of the clich attitudes.

What I am getting at is that marketing is a powerful tool in order to make a lot of money. It just so happens that most people are interested in making a lot of cash only.

They really only care about the excessive amount of money they can make and not about the consequences of their actions. These people, when it comes to stimulating the demand, will do so by preying on your insecurities, fears, uncertainties, and doubt. For instance, beauty products. The marketers of these products tell you that getting old is a bad thing.

Yet in other non-consumer societies, old age is actually viewed as character trait. Kind of like wisdom. So, “What is Internet Marketing in a nutshell?

It is not something that is either good or bad. It is just something that stimulates the demand for supply in the marketplace. It is whether that supply contributes to the well-being of the individual or society as a whole that makes the marketer create a demand for the individual or society as a whole, good or bad. What I am getting at ladies and gentlemen, is that Internet Marketing, like the full range of human activities, is very much beyond good and evil or good and bad.

Seven Principals to Running Your Own Home Based Business

These are seven principals that I utilize every day in my own home based business.1. Find a good work areaIt is necessary to have a specified work area that will give you the opportunity to think about how to better your business and work consistently on your products. Find a place that will free you of distraction and a place that you are able to relax.2. Set official business hoursJust because you have the ability to work at any time you desire, there is no reason that you should. Business craves routine. It is necessary to map out a set schedule for working hours and stick to those hours of business. Any time of the day just make sure you are consistent.3. Take actionIf you are selling an item, action is creating those items and advertising the items effectively so that you can sell them to people who want them. If you are an author, action is sitting down in front of the word processor and moving the cursor to the right and getting your thoughts out so the reader can enjoy your eloquence.4. Create a plan of attackA plan of attack is a routine you follow each day or each week. Write down how much time you will use to create your product and stick to that amount of time, and move on to the next activity on your plan. Plan for days with your family or friends or just time away from business and stick to it.5. Be bold in your decisionsThe trait of being willing to undertake things that involve risk or danger. You must be willing to take chances with your business and follow through with the idea that is on your mind, even if your peers believe it to be a mistake. You will never succeed without the risk of failure.6. Be a leaderThere are many different ideas about leadership. The first and foremost in my mind is lead by example. You never ask someone to do something that you would not do yourself. Create a product that you would buy for a price you are willing to pay.7. Get your mind rightThis step is critical to the reality of owning a home based business. I am sure you have come across a writer stating that 70% of all home based businesses fail. The reason is because that 70% did not think of their venture as a business and in turn the venture was not treated as a business.Use these principals and make them your own. Build from them and alter them for your own business needs as your business thrives.

Easy Home Based Business Ideas – 3 Surefire Ways To Earn Some Extra Dough

The recession has many struggling no matter which part of the globe they may reside. With things getting tougher and no respite in sight many people are turning to home based businesses as part-time employment to generate some extra cash. Many easy home based business ideas can be found on the internet. A simple search will land one at over a thousand such opportunities. However, if you are like me you may be wondering just how reliable these opportunities are and how lucrative they can really be. Here are 3 home based business ideas that are surefire ways to earn some extra dough.1. Writing For Online Marketing Professionals: Writing is one of the easiest ways to begin earning an income online from the confines of your own home. All you need to begin is a desire and ability to write, along with a computer that is connected to the internet. There is no shortage of writing opportunities out there. It is all a matter of choosing what kind of writing you would like to take up. Start with the simplest writing work – Article Writing. If you chose to do Article writing you will be writing about topics of the client’s choice. These topics could be anything under the sun. Researching the topics is very simple. Google is a great tool that can be used to get information about a certain topic. After obtaining the needed information you will rewrite it in a captivating and informative way to entice readers to visit the web site the client will include in the article before posting it to a directory. The topic will include a keyword given to you by the client and this keyword or phrase will need to be used three to four times in the body of the article. It’s as easy as that.2. Virtual Assistant: Virtual assistants are also in high demand right now and this opportunity is among the best of the easy home based business ideas that are sure to help you begin earning a handsome living from home. Many online businesses need virtual assistants to do many tasks for them on a daily basis. These include replying to emails, posting articles to directories, being online to chat with potential or existing clients and even making online marketing calls and sending marketing mailers to people.3. Online Tutoring: Many students from developing countries hire online tutors who can help them with their assignments and research work. Teaching spoken English is one such online tutoring job that is becoming very popular. If you feel you excel at a subject it will prove very lucrative for you to offer your services to online portals. You may be asked to prepare text, questions and write papers for scholars. Some educational publication houses are constantly on the search for good editors for their educational books. Editing books, writing them and tutoring students with their course material is a great home based business that can soon turn out to be a full-time job.

Building a Home Based Business With Affiliate Marketing

There are many home based business opportunities available on the internet. Many of these courses start out by teaching you how to develop your online business through what is called affiliate marketing. Affiliate marketing is a practice used by many internet marketers to make money online. What affiliate marketing consists of is promoting other peoples products and services for a commission.It is one of the most efficient ways to make money online with your home based business. It is becoming more popular due to this reason. Although it is a popular marketing strategy, many people have trouble succeeding when they’re building their online business. This is mainly caused by not having the necessary education within affiliate marketing in order to succeed.There are many home based business programs out there that claim to teach you how to create multiple streams of income through affiliate marketing, but many are just scams and don’t offer quality training to be a successful affiliate marketer.Another reason people fail and this one doesn’t just go with affiliate marketing but for all marketing strategies taught to build an online business and the reason is that people fail to take action. If you want to succeed in something you will need to take action. You can read all you want about building your home based business but without taking action, you will not go anywhere as an affiliate/internet marketer.Do not be afraid of failure. It will happen. Failure is part of life. Many people look at failure as being something negative. This is the wrong way to look at it. There are many people afraid of failing and this is the reason why many people don’t take action and all they do is read until they just get overwhelmed  with too much information. This will result in not getting anywhere with your home based business. A good way to look at failure is that once you try something and it doesn’t work, then you just succeeded that what you just did doesn’t work. In other words, when you fail at something, you also succeed.Always think positive. Easier said than done I know but if you get frustrated with something, take a break or move on to something else. There is no point in trying to move forward in a negative attitude because it will just show up in your work. Your work will be affected if you’re thinking negative. So breaks are good.These are tips not only to build your home based business with affiliate marketing but in anything you do.

The Boon That Is The Small Business Administration

If you’re looking to start your very own business and are on the market for a loan, then you should thoroughly understand and consider all of the services rendered by the Small Business Administration. So, what really is the Small Business administration (SBA)? It is an agency which was first established in 1953 and it works without any interference from the federal government. It has the responsibility of providing assistance to American small businesses in the following four areas:

Financial aid.
It provides these services through its business loan programs, investment programs, disaster loan programs and even bonding (though just for contractors). Out of all these programs, the most significant one is the business loan program.

If you are looking for finance and funding for your business, then one of your best options is the SBA, they have a variety of programs, to suit the needs of every businessman.

Debt Financing

If you own a small business, then the SBA will not provide you with a direct loan, they’ll go one step ahead and give you all the guidelines for the loans you apply for. You can subsequently approach partners, microfinance institutions etc, for the loan. The SBA will vouch for you, that the loan will indeed be repaid.

Thus, when you are applying for a loan to the SBA, you are in fact, applying for a commercial loan, custom made according to the requirements of the SBA and of course, with a seal of approval from the SBA. But, there’s a catch, you won’t be able to get these loans if you have some other source of financing on reasonable conditions and terms. The policies of the SBA are subject to change in case the Government decides to change its fiscal policy.

Equity Financing

Everyone is a bit wary of the term Venture Capital funding, but with the Small Business Administration by your side, you can be rest assured that you won’t be venturing into troubled waters. The SBA provides venture funding (by means of a partially public, partially private investment partnership) to small businesses. The funds are basically privately owned, but are managed by the SBA as well as licensed and regulated by them. The terms and conditions are reasonable, unlike other venture capital firms, but the SBA may choose to limit its investments to only legitimate small businesses.

Surety Bonds

The Bonding Program of the SBA is specifically designed with the aim of helping small venture contractors acquire surety bonds; often these business contractors cannot acquire them through the conventional channels. What is a surety bond? It is basically a bond signed between three parties – the contractor, a surety (someone who guarantees that the debt will be paid back) and of course, a project owner.

If the contractor is, for some reason, not able to see the contract through its successful completion, the surer takes on all of his responsibilities. So, the Small Business Administration is really a boon, and has helped many small businesses flourish over the years, so do consider approaching it for kick starting your business venture.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.